Navigated Table of Contents
Morris Garage Cars | The MG Cars History And Why
Morris Garage Cars – MG Cars History 2023 updated information is here for you to grab. You can know what you need to know with the history highlighted in this post.
In the automobile world, MG is known as a carmaker with a heritage that dates back to the 1920s.
It was based on the UK’s number-one car maker, which edged out Ford Motor Company in terms of total sales in the UK back then.
READ; French Car Companies; 5 Most Notable Car Companies
After 100 years, MG Motor has started a revolution in the Philippines, offering good-looking and fully loaded vehicles at a low price point; it is a success story like no other.
If there is something that many Filipinos do, it is something from the West. Anything about the Philippines, whether its clothes, cars, watches, or even influencers, they tend to put more weight on anything that comes from the US, Europe, or the UK.
So, when MG Motors came to the Philippines through the Covenant Car Company, it did not hesitate to play up that British heritage in its marketing skills.
Brief History of How MG Cars Came to Stardom
Morris Garage is a British automotive marque founded by Cecil Kimberly in the 1920s. However, it wasn’t known until it collaborated with MG Company Limited.
Their collaboration with British car manufacturers is significant, as they are best known for opening two-seater sports cars, saloons, and coupés, with large, sophisticated engines.
Having a zealous business manager alongside hardworking employees, China’s technological development and refinement were applied in the sense of introducing new designs to their products.
Over the years, it has undergone many rebrandings, making it a 5-star review on safety.
Like volume sellers, Toyota and Nissan will always ensure parts and service availability and standard of value.
Also, the interior quality and furniture of the car are top-notched, and the seat with an integrated headrest, which supports comfort and satisfaction.
The flat bottom steering wheel with a super provocative red sport button over the paddle shifters controls the wheel.
The whole dynamic of the car gives a feeling that you are in something that’s punching its weight.
There are some other interesting facts you need to know about Morris Garage Cars, and in this article, we will share some amazing facts about MG Cars.
MG does not stand for Morris Garage.
It is presumed to stand for Morris Garage, but in truth, it is simply MG.
Morris Garage was a sales and service center for Morris cars back in the 1920s. It was started by Cecil Kimber, who was the head of the said sales and service center for Morris cars back then.
These MG Cars are simply modified Morris vehicles that are souped up in pretty much the same sense as BMW’s M-division or Toyota’s gazoo racing.
To differentiate these souped-up MG cars from the regular Morris variants, Cecil Kimber even put a special badge that says “MG Super Sports.”
The sales of these modified MG cars were so good that MG established itself as a separate company in the 1930s.
MG is a sports car company that doesn’t make sports cars anymore;
MG became widely popular because of its two-seater sports cars. The first image that comes to your mind is a gorgeous MG convertible.
It is such a beautiful car designed by Pininfarina and became the most recognizable MG vehicle in the world.
However, numerous charges and declining sports car sales meant the last time sports cars rolled off MG’s production line was in 2011.
This was the MGTF; it kind of resembles a 1990s dodge neon that is far from the beautiful MGB.
MG is a Chinese-owned car company;
MG is owned by SAIC (Shanghai Automotive Industry Corporation). It brought MG back in 2007, and the brand has flourished ever since. But what can we say about SAI?
SAIC is China’s largest car maker and a Fortune 100 company. It is also the 7th largest car maker in the world.
All MG motors are manufactured in China or Thailand, but the designs and development of those vehicles are still being done in the historic facilities in Long Bridge, UK.
Long bridge, UK, used to be the original factory for these MG cars.
So it’s nice that SAIC decided to maintain this, recognize the heritage, and convert it into a development facility rather than just selling it off.
Therefore, we should know that those facts and beautiful components haven’t been British for the past 20 years.
The MG ZS has a 5-star EURO-NCAP Safety Rating
The MG ZS was the first electric vehicle to have received the coveted 5-star safety rating in the Euro NCAP, scoring as high as 90% for the adult front passengers segment.
Now since the regular petrol variant ZS shows the same body structure as this ZS electric vehicle, then that means that the ZS alphas that were bought in the Philippines have also gotten the same 5-star Euro Ncap safety rating.
MG is the unofficial BEST-SELLING Chinese Carmaker in the Philippines for 2019 and 2020
The combination of its British heritage value-for-money pricing and a good level of standard equipment was enough to convince over 5000 new MG owners in 2019.
This made MG the 9th best-selling local car maker of that year, but MG still wasn’t part of the number of AVID (The Association of Vehicle Importers and Distributors).
READ; American Automobile Association: The 5 Rules
Well, on average, the one that maintains this, we still couldn’t officially declare that MG is the 9th best-selling local car maker.
It is still the unofficial best-selling Chinese car brand in the country, and the sales charge was led by the MG ZS and the ZS Alpha, which is quite easily why this crossover became so popular.
Conclusion
MG Motor is a company with a great heritage backed up by China’s cutting-edge technologies and SAIC’s vast resources, which might be the best thing to happen to MG Motors.